Part of being in the fashion industry is being aware of what is currently trending, what is not, and what could possibly be the next big thing. Although some companies don't care because their style doesn't hinge on those things, we all care to know. Why? Because that's where you get inspiration. That's the big news in our industry. I happen to love, even though I don't tend to wear many, all the new and rotating trends. They inspire me to create my own.
I have always been obsessed with fashion magazines my whole life. I used to use my grade school libraries archive of fashion magazines to keep current on everything. I still subscribe to at least a dozen. I love the feeling of the glossy pages. I love the stories and backgrounds on the designers we all love. I like to see the industry's take on what we will wear the next season. So even though I'm not just reading for pleasure anymore, it is always a pleasure to indulge in one of my many magazines.
Just a little industry reading at the office...
Until next time, I'm designer dreaming.