Monday, August 26, 2013

The real “Fit” fit models: The process and the selection of fit over skinny




As I design for my collections, part of the process is learning how my clothes are going to fit each size of model. Our fit models are used to represent a size that will be wearing our line. The process of hiring fit models is fun and allows me to see some of my clothing on real live models as we make them.
Choosing fit models was a new process for me. Going through the dozens of girls that could potentially be fit models was not only fun, it was challenging. This process was not about the look of the face as much as it was how the clothes were going to fit them.
The fit model I chose for my spring line was a size zero who works out and was toning to build muscle. Not your average “skinny” girl. She even said she felt like she might have too muscular legs for the modeling job. 
While not representative of the whole industry, some of the girls that I interviewed told me that they ate very little and exercised very little to stay thin with out looking muscular. But, something occurred to me while doing this. Why is having a model who has visible muscle a bad thing.
While fitting the model we picked, I realized that I liked the look of our clothing on a model that was thin but clearly fit. In a way it seemed to show a healthier side to being a model than just being as thin as possible at all costs.
Our model works out and eats healthy. That’s something I am proud to advertise. I don’t want to encourage girls to become stick thin from not eating and just wasting away. If someone wants to look like a model and work out and eat right to get there then that is a good idea. Because at whatever size you are, size 0 to plus and beyond, if you are eating right and working out in a healthy way then you already look like a model for your size. 

Saturday, May 11, 2013

Fashion At the Shop

While Working.







I was having so much fun at the shop the other day that I realized I had not even styling anything recently. But I was loving my outfit! I even realized that this outfit consists of two super awesome thrifted pieces. I love to shop and when I can incorporate my thrift finds I get so excited! Enjoy. Plus, Stay tuned for my new pieces I'm putting up! 

Until then, I'm designer Dreaming!

Wednesday, March 6, 2013

Leather and Lace




This Outfit: Similar: Lace Tank, Suede Boots, Black Suede Skirt.

It's a leather and lace kinda day. I paired the seventies inspired leather skirt that is from The Limited with a white lace tank from Charlotte Russe. Because neither are still available online the links are to similar pieces. 

Until next time...I'm designer Dreaming <3 nbsp="">

p.s. I joined lookbook! You can Hype my looks and help my get my looks seen!
p.p.s If you like to style outfits then you should join its such a great community of fashion. 

Icecream and Triangles

Icecream and Triangles

H M long top
$12 - hm.com

Blue blazer
efoxcity.com

Studded jeans
$28 - newlook.com

Kate spade earrings
piperlime.gap.com

ALDO bangle jewelry
aldoshoes.com

Monday, March 4, 2013

Monday Blues


The denim on denim look.


Front Tuck.


I love the light blue top against the dark jeggings.


Paired with my favorite well loved fox mukluks.


Untucked back.


I always appreciate a pocket.



This look Similar: Jeggings. Shirt. Actual: Mukluks
Plus, the collar is button down so I have the odd which way will it go collar because I didn't iron the shirt to go for a softer look. This button down is my favorite of all my button downs because of it's softness. 

What do you think of the denim shirt trend? Does the denim on denim work or is it something you would not try?

Until then, I'm designer DReaming. <3 .="" p="">

A look into our boutique and showroom!





I wanted to get a good before picture because later this spring we will be remodeling and decorating the shop. I cannot wait to show you the after picture. Of course we have a while. But with my memory I will start the work on the changes before getting good pictures of the store how it is now! I'll be keeping the stone tile and the main shape. But we are going to try and do something with the hanging displays for clothing.

Until then, I'm designer Dreaming <3 .="" nbsp="" p="">

Spring '13 Preview


Meet sweetPea. OUr fashion model today.


Short Beach Dress.


Braided Linen Belt detail.


Long Beach Dress. Linen and fully lined.


Vintage Tank. Limited Edition.


This print is amazing!


Sneak peak at our spring Linen Layering Vests.

Here is a look at the pieces that are coming in the Spring 2013 line. We spent the last two weeks finishing these amazing pieces. At 7am this morning we were packing them up and bringing them to the boutique. They will be available online with in two week. I cannot wait to share with you all the fun pieces we have been working on in the past few months. 

The spring launch is so exciting for me because it's all the stuff I've been wishing I could wear all winter. Plus, our beautiful model K.A. will be in studio Sunday to finish shooting the Spring photos. Stay tuned for more peaks of the line!

What do you think of our beach pieces?

Until then, I'm designer DReaming. <3 .="" nbsp="" p="">